THE ASK:
To create an empathetic video highlighting the importance of inclusive shopping experiences for neurodivergent people and children, who love to shop at their favorite stories as much as anybody else, but may experience unexpected challenges doing so. We were tasked with creating 3 varying lengths of social content celebrating the sensory-friendly additions made to the Flagship NYC LEGO store.
THE Process:
The agency chose us in part because of our experiences working with children, but also because of the care that they knew we would take with the sensitive topic at hand. We worked closely with the non-profit organization, KultureCity, to ensure that the participants and their families were made to feel safe and comfortable with the filming experience. We shut down the LEGO store in NYC for interviews and B-roll, and showcased the benefits of the sensory-friendly tools created by KC and utilized by the mega brand. Our team handled post-production in house as well, making sure the brand messaging remained strong throughout this emotional campaign.
The Outcome:
The client was so touched they cried when they saw the final video! We are so grateful to have been able to work on such a sentimental video piece and are very proud of the result.