THE ASK:
To create social content promoting a contest to upgrade your space with Mountain Dew Gear. We needed a man cave space that was in desperate need of a facelift, complete with fishing gear and hunting decor. The budget and timeline were challenging for our agency partner, but not for us - as experts in doing more with less.
THE Process:
We found ourselves in the best retro house Brooklyn can offer, and worked with a tried-and-true art director to perfect the look of our man cave ready for a Dew upgrade. We had a nimble team execute the shoot with our agency partners in tow, and created some really fun content in the process.
Robotic Raptor also needed to do a bit of VFX magic adding in a CGI Mountain Dew Mounted Deer Head - something our in-house animator really enjoyed. The post timeline was fairly crunched because the contest needed to kickoff ASAP - which was no problem for our team.
The Outcome:
The creative team and client were thrilled with the outcome, as we brought their Dew dreams come to life.