THE ASK:

Make banking funny! We were tasked with shooting and editing 4 x :30 videos for social media on behalf of a local bank, and more importantly to make the tedious but necessary chore of finances charming and accessible for younger audiences. The brand was in a rush to get something to market, so off we went!

THE Process:

The most important part of this video series was the talent we brought in to bring the pages on the script to life. As we normally do, we performed casting in-house and requested self tapes from talent all over the tri-state area. After honing in on the standout talent, we performed callback sessions over zoom to really ensure we had found the right match for the job.

We secured a studio space at one of our favorite Brooklyn spots and brought in a superb art team to dress the minimalist office set, to put the focus on the talent performance. After production wrapped, we edited and finalized the videos in-house.

The Outcome:

The client was so pleased with the end product, they decided to put the videos on Broadcast TV and tasked us to create additional versions and cutdowns of the videos. Banking made easy.

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