THE ASK:
To create branded videos celebrating the new and improved version of the app featuring the infamous WW program (formerly Weight Watchers). The challenge was that the App launch was happening just a mere 3 weeks away from our start time!
THE Process:
We worked with WW to edit 6 longform videos using existing WW assets and a host of motion graphics that Robotic Raptor helped design and bring to life.
We did a mini shoot in our studio to replace one important shot within the videos from our studio. We fabricated a giant fridge prop by cutting open the back of a real fridge, to capture the container shot of a fridge filled with WW-friendly food.
Robotic Raptor had a full post production team to help bring the videos to life; three motion graphics designers/animators, two editors, and one producer. We hired a VO artist, did an extensive music search, and even designed the app store video for the app in time for launch.
The Outcome:
The launch of the new version of the app was a big success, and it solidified our position in WW’s hearts to be the go-to for high quality video editing and animation.